Winebits 803: Wine marketing, wine sales, ancient wine
This week’s wine news: Yes, wine marketing is terrible. Plus more bad news about wine sales and another insight into ancient wine
• Pay more attention: Lulie Halstead, the founder of the Wine Intelligence consultancy and a long=time pal of the blog, doesn’t pull any punches: “From what I’ve seen in more than 20 years knee-deep in the world of wine marketing, many wine businesses simply don’t ‘do’ marketing very well.” Which, as regula…