What the wine business can learn from the Super Bowl

Marketing matters, as the Super Bowl entertainment demonstrates

The 2017 Yellow Tail Super Bowl ad -- it was no Rihanna, was it?

The NFL is one of the most traditional institutions in the world. The demographics of its owners haven’t changed all that much since George Halas and Decatur Staleys in the 1920s. It has a rule to force teams to interview non-white candidates for coaching jobs -- and which is routinely igno…