Suck on this, premiumization: 14 bottles of wine for $148
It’s still possible to buy quality $10 wine, despite the perils and pitfalls of the past 18 months
Yes, the pandemic, supply shortages, and premiumization are wreaking havoc with quality cheap wine. But does that mean the Wine Curmudgeon is worried? Daunted? Intimidated?
Of course not.
My shopping trip last week netted 14 bottles of wine for $148 (which included tax the case discount) – and each o…