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Pandemic pricing: Are we trying to buy less expensive wine?

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Pandemic pricing: Are we trying to buy less expensive wine?

New data shows consumers have been targeting less expensive varietals

Jeff Siegel
May 17, 2021
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Share this post

Pandemic pricing: Are we trying to buy less expensive wine?

winecurmudgeon.substack.com
pandemic pricing
"Who knew this sauvignon blanc would taste better than chardonnay -- and cost half the price?"

Some surprising pricing news from one of the country’s most respected wine analysts: Consumers have been targeting less expensive wine for more than a year. Sales of varietals that cost less, like sauvignon blanc and “red blends,” are up, while the totals for m…

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