Pandemic or no, e-commerce wine is here to stay

Eric Schwartzman: “The rule book was written in the 1930s, and it’s all out of date”

There’s e-commerce, and then there’s e-commerce in the wine business, and sometimes it seems like the two are completely different propositions.

Until now, says Eric Schwartzman, a digital marketing consultant and the author of “The Digital Pivot: Secrets of Online Marketing.” …

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